“Founded by designer and entrepreneur Pantea Lagerlof in Marbella, Spain. PANI COUTURE is a fashion
and accessories design atelier specializing in crafting personalized high-fashion items,
tailor-made gowns, and luxury stage clothing with a focus on high-quality craftsmanship,
textile development, and innovative crystal embellishment.”

Her goal was to always work with the top fashion brands.

In 1999, after completing her fashion studies, Pantea opened her first multi-brand shop at the young age of 22 in a shopping mall in Stockholm.
For 15 years, she initiated and managed various concept stores, featuring fashion apparel, luxury vintage items, fine jewelry, art, designer sunglasses, and fashion accessories.
In addition to creating and selling her own fashion collections, she began traveling across Europe to source secondary lines from renowned houses such as
CAVALLI, VALENTINO, and GALLIANO, introducing their brands to the Swedish market.

She has now made her comeback with PANI COUTURE after , a brand that places gemstones at the heart of its collection

From the very start i understood and loved the unique value of quality and culture. Thats luxury for me.
PANI COUTURE